Monthly Archives: February 2010

Uncategorized  February 26, 2010 9:23 am

Going “Un-Native” First

In my previous post, I made a couple of relatively obvious assertions: We are all tribal. As product managers, it is beneficial if we better understand the professional tribes we rely on. I also alluded to the observation that one … Continue reading

Anthropology | Product Management  February 15, 2010 1:46 pm

Why “Go Native”?

Before we attempt to answer that question, an important point: you’re already “native”. We are all part of one professional tribe or another, whether we are aware of it or not. Our membership in our tribe not only drives relatively … Continue reading

Anthropology | Culture | Product Management  February 15, 2010 11:48 am

Why this blog?

Product managers are the central hub for products within companies. You deal with tribal dynamics within the organization and ultimately move a product from the company into the hands of the customer.You need to understand the company culture, the culture … Continue reading

Anthropology | Design | Innovation  February 5, 2010 1:36 pm

Innovation 40 years in the making

Heinz just launched a new ketchup packet.  “We created the packet in 1968, consumer complaints started around 1969″ said Dave Ciesinski, vice president of Heinz Ketchup. After 40 years of complaints, they now have a solution.  In the 40 years … Continue reading

Anthropology  February 4, 2010 4:04 pm

“You can’t just ask customers what they want” Steve Jobs

The introduction of the Apple iPad has spawned a flurry of Tweets and reTweets of Steve Jobs’ famous quote “You can’t just ask customers what they want and then try to give that to them. By the time you get … Continue reading