Thanks for your comment Akshaya, I'm glad you enjoyed the post. I think we all have thought it at least once, but looking at our team members as the complex humans that they are, puts a different perspective on our view of them. Check back often! Paula
A well written article with no heavy duty jargons really makes it easy to understand and very interesting to read. Very apt topic too! Thanks Paula.
Thanks for your thoughts Gwen. I'm glad you enjoyed the post (and appreciated my humor). Paula
Thanks Gwen... While I tend to exaggerate, generalize (and blatantly anthropomorphize) to make a point, I agree that sometimes the mole mode is essential for thoughtful work and social battery recharging, and makes us better meerkats long term.
Thank you for the perspective, Paula. I like the humor you inject into your writing. This was fast & easy to consume. I like it and will use it for reference. Great points!!
Excellent post, Trevor. We all have our mole moments - the need to dive in and work solo. But more and more I hear people express the need or want to socialize and collaborate to accomplish their work. If we have a good balance of the two aspects - mole and meerkat, we can achieve greater success. For, without the moments working alone and allowing yourself to ponder, your mind to solve problems, our group collaboration might not be as successful. I agree with you on connecting and engaging in professional societies. They are intented to help support us when we are unable to find that support elsewhere. They are also there to provide us with avenues to give back and teach/mentor others about the mistakes we've made and how they can be successful. A group is no better than the people who make it up. Show up, engage, ask, encourage and you'll be surprised by how much you get in return. We must help one another. I believe it was Mr. Franklin who said, "United we stand, divided we fall."
Hi John, Thanks for your comment and kudos for applying anthropology in the creative ad industry. I am enjoying the conversation on Neuroanthropology where we all are discussing how to make anthropology relevant to the average person. As I said in that post, I think we are hard-pressed to find a place where anthropology is not relevant. This Going Native blog is about, as you mention, the intersection of multiple tribes. What better discipline than anthropology to offer insight into the shared culture of those tribes, and how to deal with the sometimes conflicting language, beliefs, values when those tribes collide. Who hasn't looked across the meeting room and seen the Bigman? Isn't there some parallel between how information or resources are circulated around the office and Mauss' Kula ring of Melanesia? It makes perfect sense to me that we also use this discipline (which I think is the most holistic and well rounded view of the context within which all buying decisions are made) to inform how brand cultures are built. It sounds like you have been doing all of that, and then some. I'd love to hear more about what you are doing at Hakuhodo.